Hey guys and welcome back to the Medical Entrepreneur podcast.
My name is Adam Sewell, and this is where we teach you how to break free from traditional medicine, carve the career of your dreams, and still do what you love.
If you’ve just started your own medical business, or are thinking about it, you’re probably wondering – how do I get more clients through the door?
For medical professionals, entering the world of business and marketing can be very intimidating. After all, we have worked for decades on our medical degrees, and running a successful business unfortunately isn’t on the typical medical school curriculum.
But don’t worry, I’m here to help. In this article, I will share 3 guaranteed ways to attract more clients to your medical practice in 2023. So without further ado, let’s get right into it!
1. Building a Strong Online Presence
It goes without saying that in today’s digital age, having a strong online presence is absolutely essential. Most people rely on the internet when they search for products and services, and you need to make sure that they can find you among the providers.
Being present in the digital space will not only allow potential customers to find you, but it will also help you establish trust and credibility.
To establish a strong online presence, you need to create a professional and user-friendly website. On the website, you can provide any relevant information about your services, your qualifications, and of course your contact information. The website doesn’t have to be fancy, but make sure that it’s optimized for search engines (SEO) and mobile-friendly.
You will also want to utilize social media. Platforms such as Facebook, Twitter, and Instagram can be great ways to connect with clients, and they are completely free!
There are other, more advanced ways to build your online presence, but starting with a website and some social media accounts will be enough for most businesses in the beginning.
2. Having a Good Reputation Online
A strong online presence will do you no good if you don’t have a good reputation. So what you need to do is gather as many positive reviews as possible.
Obviously, the first step here is to provide good services to your patients. Treat your patients with respect and always be empathic and friendly. If you put some effort into the relationships with your patients, you are far more likely to get positive reviews from them.
However, keep in mind that providing good services and having good relationships with your clients often isn’t enough. Most of us are very busy, and we often forget to reward great service workers with great reviews. This is why you should also set up email automation to kindly ask your patients for reviews.
One way to do this is by using email automation software such as ClickPractice. This will also allow you to send follow-up emails to customers who may have forgotten to write a review before.
3. Promotions, Discounts, and Other Incentives
Once you’ve built a strong online presence and established a good reputation, it’s time to encourage potential customers to take action.
An easy and effective way to do that is by offering promotions, discounts, and other incentives for potential customers to book an appointment. Here, you can get really creative. You could host a giveaway for a free consultation, offer hefty discounts for people who come from your website, set up a good referral program, and so on.
The possibilities are endless and completely up to you!
3 Additional Tips
When it comes to medical practice marketing, the sky is the limit. There is always something new to learn and more to achieve. In this article, I showed you 3 guaranteed ways to attract more clients. If you want 3 additional tips, head over to the Medical Entrepreneur podcast and listen to episode 26. There I cover more digital marketing hacks that will boost your medical business!
I hope these tips serve you well. If you think you’re ready to start your own journey as a medical entrepreneur, make sure to follow us on social media and subscribe, so you never miss an episode!
Additional resources:
– Join my challenge here!
– Check out my website here!
– Sign up for our Aesthetics training here!
Medical Entrepreneur is a podcast dedicated to those who are trying to escape mainstream medicine and start building the healthcare business of their dreams.
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